People come to sam-culture when they need:

  • To show that they’re making a positive difference to people, well-being, places, communities, culture, and the creative economy

  • Insightful evaluation, summative and formative, that shows if they’ve achieved what they intended; what’s worked, what might need to change, what has been the impact on audiences, communities and on the organisation itself

  • To capture different voices, experiences and perspectives and understand impacts on audiences, participants, volunteers, co-creators, and partners

  • To learn from what they do and uncover possibilities: new models of working, new attitudes and behaviours, new skills - through embedding reflection and evaluation

  • Robust evidence that creates confidence for advocacy and influencing stakeholder’s policy and strategy

  • To understand and prove how they create value and capital – social, economic, environmental, and cultural

We do this through:

  • Expertise in evaluation techniques

  • By making the complex simple, focusing on achieveable outcomes

  • Detailed planning and effective project delivery

  • Empathy, enthusiasm, enquiring minds and experience

'News' above has full details of all our recent projects

Current clients include: 

  • Arts Council England:  England's Performing Arts Showcase.  Horizon
  • Chelsea Physic Garden
  • Clore Leadership Programme:  Creation of Evaluation Framework
  • Agenda Alliance
  • A-M-A:  Evaluations of NLHF Digital Heritage Lab, Breakthrough & CultureHive programmes
  • Victoria Park, Portsmouth:  Evaluation of NLHF Restoration
  • National Trust Sheffield Park
  • Houghton Hall Park
  • Lankelly Chase:  Stakeholder Insight Research
  • Clothworkers' Foundation: NYT Organisational Development
  • Nutkhut:  Girmit NLHF Evaluation and Advocacy documen
  • Victoria Park, Ashford:  Evaluation of NLHF Restoration
  • National Museum of the Royal Navy:  HMS Victory New Gallery and HMS Warrior
  • Willesden Jewish Cemetery
  • National Trust: Runnymede Explored and Runnymede Voices for NLHF
  • Heritage Centre Stage:  Brighton Dome and Festival
  • Changing Chalk:  Impact of Covid-19 on the Sussex Downs
  • Rock'n'Roll with me:  Geoff MacCormack & David Bowie.  Brighton Museum & Art Gallery
  • National Lottery Heritage Fund: Review of Strategic Framework 4
  • Croydon Council: Whats Your Croydon? Community co-creation project.  Evaluations of Pride & Mela
  • City of London Corporation:  Kenley Revival Project
  • Tower of London: response of diverse communities to core story and interpretation
  • Layers of London: Institute of Historical Research, University of Londo
  • National Maritime Museum:  Royal Museums Greenwich Endeavour Project
  • Croydon Council: Cultural Strategy & London Borough of Culture 2023 bid outcomes framework
  • Brighton & Hove City Council: Stanmer Park
  • St Albans Museum + Gallery
  • Garden Museum
  • Whitehall Historic House:  Restoration
  • Fulham Palace
  • London Borough of Bexleyheath:  Performing Places; DCLG
  • AIM: Museums Association, ACE:  Open Up publication - diversifying museum visitors


Current Projects

England's Performing Arts Showcase

England's Performing Arts Showcase

Horizon:  England Live Performance Showcase Connect to Recover: Reimagining our place in the world.

'We wanted to help people making live performance build new, sustainable, long-term international collaborations.'

Commissioned by Arts Council England and led by Battersea Arts Centre this showcase will develop and internationalise England based artists, creating deeper exchange with international partners, underpinned by 4 key values: Curation, Care, Community, Celebration.

Dr Samina Zahir and Pam Jarvis (sam-culture) will be evaluating England Live thoughout, capturing the impacts and outcomes for artists, audiences and the wider cultural sector.  More at

Chelsea Physic Garden Glasshouses Restoration

Chelsea Physic Garden Glasshouses Restoration

‘The Chelsea Physic Garden is no secret, but it remains a restorative little oasis, with its own microclimate and wonderfully storied history.’

A National Lottery Heritage Fund award will help preserve London’s botanical heritage for future discovery.

Pam Jarvis (sam-culture) and Anna Cullum, will demonstrate the impacts of this investment through five research questions: Protection, Inspiration, Opportunity, Relevance and Resilience.

National Trust: Sheffield Park

National Trust: Sheffield Park

NT Sheffield Park Ouse Project:    National Trust Sheffield Park in West Sussex began a major restoration, funded by the NLHF, in 2018 and appointed evaluators Pam Jarvis and Anna Cullum. Covid-19 delayed the project, which is now nearing completion. The project aims to encourage people to learn about the site's heritage, learn new skills and get involved with the restoration and ecological and archaeological monitoring.  Current and new visitors are now enjoying the opportunity to better understand the heritage and engage with this natural space.