People come to sam-culture when they need:

  • To show that they’re making a positive difference to people, well-being, places, communities, culture, and the creative economy

  • Insightful evaluation, summative and formative, that shows if they’ve achieved what they intended; what’s worked, what might need to change, what has been the impact on audiences, communities and on the organisation itself

  • To capture different voices, experiences and perspectives and understand impacts on audiences, participants, volunteers, co-creators, and partners

  • To learn from what they do and uncover possibilities: new models of working, new attitudes and behaviours, new skills - through embedding reflection and evaluation

  • Robust evidence that creates confidence for advocacy and influencing stakeholder’s policy and strategy

  • To understand and prove how they create value and capital – social, economic, environmental, and cultural

We do this through:

  • Expertise in evaluation techniques

  • By making the complex simple, focusing on achieveable outcomes

  • Detailed planning and effective project delivery

  • Empathy, enthusiasm, enquiring minds and experience

'News' above has full details of all our recent projects

Current clients include: 

  • National Lottery Heritage Fund: Review of Strategic Framework 4
  • The Clothworkers' Foundation: Evaluation of Dramatic Arts Initiative
  • Croydon Council: Whats Your Croydon? Community co-creation project.  Evaluations of Pride & Mela
  • City of London Corporation:  Kenley Revival Project
  • Tower of London: response of diverse communities to core story and interpretation
  • A-M-A:  Evaluations of NLHF Digital Heritage Lab, Breakthrough & CultureHive
  • Layers of London: Institute of Historical Research, University of London
  • National Museum of the Royal Navy:  HMS Victory New Gallery and HMS Warrior
  • National Trust: Sheffield Park
  • Brighton Dome and Festival:  Heritage Centre Stage
  • National Maritime Museum:  Royal Museums Greenwich Endeavour Project
  • Croydon Council: Cultural Strategy & London Borough of Culture 2023 bid outcomes framework
  • Brighton & Hove City Council: Stanmer Park
  • National Trust: Runnymede NHLF project
  • Nutkhut: Mela Partnership & NLHF Girmit project
  • St Albans Museum + Gallery
  • Garden Museum
  • Whitehall Historic House:  Restoration
  • Willesden Jewish Cemetery
  • Fulham Palace
  • London Borough of Bexleyheath:  Performing Places; DCLG
  • Peabody Trust
  • AIM: Museums Association, ACE:  Open Up publication - diversifying museum visitors


Current Projects

Heritage Grants Strategic Framework 4 Review

Heritage Grants Strategic Framework 4 Review

'Well done, really excellent work. There is so much valuable insight in your report, which I hope the organisation will take on board.’    Dr Kion Ahadi, (former) Head of Evaluation, National Lottery Heritage Fund

NLHF funds a considerable and diverse range of heritage projects, but do such projects achieve robust impacts, effective outcomes and deliver value for money?  This evaluation of 48 completed projects included conservation of historic buildings, museum redevelopments, natural heritage and landscape schemes and community initiatives. Key recommendations to help future-proof the fund included building organisational resilience, showing how projects make a quantifiable contribution to heritage and the dissemination of expertise and best practice across the culture and heritage sectors.       

With Sarah Bedell and Anna Cullum

What's Your Croydon?   Museum of Croydon

What's Your Croydon? Museum of Croydon

What's Your Croydon?   Trial and Test

It isn't for the Museum to tell people how to interpret the history of Croydon, but for the people who live here to tell us what matters to them.’

A year-long programme of exhibitions and events at Croydon Museum, developed through collaborative programming  with community cultural producers.  Evaluation is through a Trial and Test approach, to investigate how to make the museum and its collections resonate with residents and communities: listening to local residents and understanding what matters to them is essential to the sustainability and success of the Museum.

Since temporary closure in March 2020 participants have moved projects and content online.  The report looked at initial responses from participants, audiences and museum staff to three exhibitions themed around Place with support and enthusiasm for the work shown, the Trial and Test approach and encouraging online engagement, particularly with new audiences. Further evaluation will take place when the project can continue.

Developing Digital Skills in your organisation

Developing Digital Skills in your organisation

A focus on digital competency as a key professional skill and core to our way of working is one of the fundamental shifts we have made.

Digital Heritage Lab:  a free programme to help small/medium-sized heritage organisations develop digital capabilities and capacity. Free thanks to funding from the National Lottery Heritage Fund.   All participants will have access to 3 mentoring sessions, 24 on-line workshops on a range of digital-based topics and peer to peer support through online networking meetings.  One day Digital Bootcamps are planned for the future.

sam-culture are providing support for and evaluation of this important new CPD programme.