sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

'News' above has full details of all our recent projects.

Current clients include: 

  • National Lottery Heritage Fund - Strategic Framework 4 Review
  • Layers of London Project
  • National Trust - Runnymede
  • Heritage Centre Stage
  • Willesden United Synogogue
  • Stanmer Park
  • Sheffield Park
  • City of London Corporation
  • Performing Places
  • Clothworkers Foundation
  • Croydon Council
  • HMS Warrior Restoration
  • Whitehall House
  • Fulham Palace


Current Projects

What's Your Croydon?:   Museum of Croydon

What's Your Croydon?: Museum of Croydon

What’s Your Croydon? is a year long programme of exhibitions and events to welcome new and returning audiences to the Museum of Croydon.  Themes are Place (1 Feb – 2 May); People (30 May – 29 August) and Identity (26 September – 12 December) 2020.  The evaluation by sam-culture will focus on new audiences and how they respond to the exhibition they are visiting.

Evaluation of Clothworkers' Foundation Bursary Programme

Evaluation of Clothworkers' Foundation Bursary Programme

Clothworkers’ Foundation Dramatic Arts Initiative and Regional Theatre Awards

‘I've finally been able to do something that I've been aiming towards for years’

Clothworkers’ Foundation Dramatic Arts Initiative has supported 25 people to study with RADA, LAMDA, NYT or SOLT.  Regional Theatre Awards to five theatres were designed to develop new work, nurture young talent and build community relationships. 

Evaluation of these Grants Programmes examined their outcomes:  did they make a difference, bring game-changing opportunities for individuals, enable sustainable development and were they effective and efficient?  Our report demonstrated the success and real impacts of these awards for recipients.     With Sarah Bedell

New Perspectives on London History

New Perspectives on London History

Layers of London Institute of Historic Research HLF

Every street in London has a story to tell: Layers of London is drawing together these stories.  Historic maps of the city, digitised photos and wide-ranging information provided by key partners across London all collected together in a major new online resource.  This ambitious project is enabled through HLF funding. The project is revealing new perspectives on what aspects of heritage matter to individuals and uncovering untold, or ‘invisible’ stories and histories. The project is led by the Institute of Historical Research (IHR), University of London. Partners include: British Library, London Metropolitan Archives, Historic England, National Archives, MOLA (Museum of London Archaeology) and a wide range of archives, institutions and community groups. (with Chris Unitt and Anna Cullum)