sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

'News' above has full details of all our recent projects.

Current clients include: 

  • National Lottery Heritage Fund - Strategic Framework 4 Review
  • Layers of London Project
  • National Trust - Runnymede
  • Heritage Centre Stage
  • Willesden United Synogogue
  • Stanmer Park
  • Sheffield Park
  • City of London Corporation
  • Performing Places
  • Clothworkers Foundation
  • Croydon Council
  • HMS Warrior Restoration
  • Whitehall House
  • Fulham Palace


Current Projects

New Perspectives on London History

New Perspectives on London History

Layers of London Institute of Historic Research HLF

Every street in London has a story to tell: Layers of London is drawing together these stories.  Historic maps of the city, digitised photos and wide-ranging information provided by key partners across London all collected together in a major new online resource.  This ambitious project is enabled through HLF funding. The project is revealing new perspectives on what aspects of heritage matter to individuals and uncovering untold, or ‘invisible’ stories and histories. The project is led by the Institute of Historical Research (IHR), University of London. Partners include: British Library, London Metropolitan Archives, Historic England, National Archives, MOLA (Museum of London Archaeology) and a wide range of archives, institutions and community groups. (with Chris Unitt and Anna Cullum)

Heritage Centre Stage: Restoration of Corn Exchange and Studio Theatre

Heritage Centre Stage: Restoration of Corn Exchange and Studio Theatre

Reawakening the Royal Pavilion Estate:  Heritage Centre Stage HLF

Phase one of the Royal Pavilion Estate HLF project is the major refurbishment of the Corn Exchange and Studio Theatre. Since 2013, Brighton Dome & Brighton Festival, Royal Pavilion & Museums and Brighton & Hove City Council have worked together on the project to protect and restore this rich heritage. The transformation of the Corn Exchange is restoring and revealing original heritage features of the Prince Regent's Riding Stables. Major improvements to the Studio Theatre will include balcony seating, a new artists' creation space, new bar facilities and a café opening onto New Road. Our evaluation defines the impacts of the Activity Plan and capital works.  (With Anna Cullum) 

Endeavour Galleries

Endeavour Galleries

National Maritime Museum: evaluating organisational transformation HLF

HFF funding for the Endeavour project - four new galleries at National Maritime Museum, is intended to transform relationships with audiences and how diverse cultures and experiences are represented in its collections, displays and programming. NMM aims to embed the audience at the heart of this transformation. Our evaluation reflects the impacts of the project on NMM; how the project is achieving change internally in organisational culture and building a shared understanding of what being audience-focused really means - and externally, by measuring how the changes impact on audience engagement, composition and perceptions. It considers how the knowledge and confidence gained provides a range of benefits to the NMM, HLF, the museum sector and the audience in all its diversity. (with Mel Larsen)

 ‘You’re in for a treat. The new galleries are absolutely fabulous’      Sir David Attenborough