People come to sam-culture when they need:

  • To show that they’re making a positive difference to people, well-being, places, communities, culture, and the creative economy

  • Insightful evaluation, summative and formative, that shows if they’ve achieved what they intended; what’s worked, what might need to change, what has been the impact on audiences, communities and on the organisation itself

  • To capture different voices, experiences and perspectives and understand impacts on audiences, participants, volunteers, co-creators, and partners

  • To learn from what they do and uncover possibilities: new models of working, new attitudes and behaviours, new skills - through embedding reflection and evaluation

  • Robust evidence that creates confidence for advocacy and influencing stakeholder’s policy and strategy

  • To understand and prove how they create value and capital – social, economic, environmental, and cultural

We do this through:

  • Expertise in evaluation techniques

  • By making the complex simple, focusing on achieveable outcomes

  • Detailed planning and effective project delivery

  • Empathy, enthusiasm, enquiring minds and experience

'News' above has full details of all our recent projects

Current clients include: 

  • Clore Leadership Programme:  Creation of Evaluation Framework
  • Lankelly Chase:  Stakeholder Insight Research
  • A-M-A:  Evaluations of NLHF Digital Heritage Lab, Breakthrough & CultureHive programmes
  • Nutkhut:  Girmit NLHF Evaluation and Advocacy document
  • Victoria Park, Portsmouth:  Evaluation of NLHF Restoration
  • Victoria Park, Tunbridge Wells
  • Willesden Jewish Cemetery
  • Changing Chalk:  Impact of Covid-19 on the Sussex Downs
  • Rock'n'Roll with me:  Geoff MacCormack & David Bowie.  Brighton Museum &Art Gallery
  • National Lottery Heritage Fund: Review of Strategic Framework 4
  • The Clothworkers' Foundation: Evaluation of Dramatic Arts Initiative
  • Croydon Council: Whats Your Croydon? Community co-creation project.  Evaluations of Pride & Mela
  • City of London Corporation:  Kenley Revival Project
  • Tower of London: response of diverse communities to core story and interpretation
  • Layers of London: Institute of Historical Research, University of London
  • National Museum of the Royal Navy:  HMS Victory New Gallery and HMS Warrior
  • National Trust: Sheffield Park
  • Brighton Dome and Festival:  Heritage Centre Stage
  • National Maritime Museum:  Royal Museums Greenwich Endeavour Project
  • Croydon Council: Cultural Strategy & London Borough of Culture 2023 bid outcomes framework
  • Brighton & Hove City Council: Stanmer Park
  • National Trust: Runnymede NLHF project
  • St Albans Museum + Gallery
  • Garden Museum
  • Whitehall Historic House:  Restoration
  • Fulham Palace
  • London Borough of Bexleyheath:  Performing Places; DCLG
  • Peabody Trust
  • AIM: Museums Association, ACE:  Open Up publication - diversifying museum visitors


Current Projects

Clore Leadership Programme:  Creation of Evaluation Framework

Clore Leadership Programme: Creation of Evaluation Framework

The Clore Fellowship has been life-changing in many ways. It has changed my pace, addressed my frustrations and given me both confidence and a sense of value. My leadership is now focused, determined and strategic.

Clore Leadership has an outstanding reputation for its insight-led, effective leadership development that enables cultural leaders to have a positive impact on our sector and society.

Clore has commissioned Pam Jarvis, Julie Aldridge and Mel Larsen to review existing practice in evaluation, trial and test evaluation tools and processes and make them work to meet the organisation’s needs.  Outcomes from this important evaluation will inform a new framework to evidence and articulate the impact of Clore’s work in a consistent and holistic way.

Developing Digital Skills in your organisation

Developing Digital Skills in your organisation

Heritage organisations can thrive in the digital era, using tech to attract the visitors and support they need …..

Digital Heritage Lab, led by the Arts Marketing Association, is a strand of National Lottery Heritage Fund’s Digital Skills for Heritage, intended to drive up digital capabilities across the heritage sector.

A-M-A’s programme aims to build digital capacity for small & medium size heritage organisations, through online workshops, training, networking and digital bootcamps. Programme partners are the Collections Trust, Arts Fundraising & Philanthropy, and One Further.   A-M-A commissioned sam-culture to produce the evaluation.

Girmit by Nutkhut

Girmit by Nutkhut

Girmit: The story of 20th century Indentured Labour

Girmit is the third part of Ajay Chabbra / Nutkhut’s ‘Defining Moments’ Trilogy. This marks significant historical anniversaries and moments that reflect the rich and complex inter-relationship between Britain and South Asian communities globally. Girmit focuses on the British-Fijian indentured labour diaspora and the legacy of the system of indentured labour instituted following the abolition of slavery.

sam-culture is producing formative evaluation as the project evolves. Funded by National Lottery Heritage Fund