sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Re:Imagining Melas - 
Evaluation and Organisational Support 2016

Re:Imagining Melas - Evaluation and Organisational Support 2016

Having worked on the evaluation of the extended Mela programme for 2015, Pam Jarvis and Mel Larsen are again providing programme support for the Mela Partnership in 2016.  The extended Mela partnership now includes six Melas in London, Luton, Manchester, Middlesbrough, Crawley and Kent.  Three interconnected strands of development - artistic, professional and audience focussed - aim to transform the artistic quality of Melas in the UK. 

SMASHfestUK 2016

SMASHfestUK 2016

SMASHfestUK 2016: evaluation of Wellcome Trust funded arts and science festival focused on the policy context for STEM subjects in education and how this project addressed critical issues in the career progression of disadvantaged BAME young people in formal and informal education.


Ethnographic participant research with London families:  Tower of London

Ethnographic participant research with London families: Tower of London

The Tower of London wanted to test the response of families from diverse cultural backgrounds to the ways in which the Tower's core stories are interpreted.  This is to inform planning and new interpretations for the future.

Pam Jarvis and Mel Larsen worked with a range of families and local community representatives to test responses to current methods of interpretation and the overall experience of visitors at this iconic London visitor attraction.