Chris Unitt is a digital analytics and user research specialist with extensive experience of working with digital projects in the cultural sector. A certified Google Analytics specialist Chris works across all aspects of projects from planning and implementation, through to reporting and analysis. Chris also assists cultural organisations as a digital consultant and critical friend, particularly in relation to larger website development projects. Current and recent digital analytics clients include the V&A, Royal Academy of Arts and NESTA: Online audience insight clients include English National Opera and Shakespeare’s Globe and Digital development consultancy clients include Birmingham Hippodrome, Marlowe Theatre and Royal Court Theatre.