Pam Jarvis


Pam is a highly experienced consultant who helps organisations to recognise their strengths and think differently about the impacts they do and could have on audiences, communities, stakeholders and their organisation itself. Her reflective listening approach and strategic thinking has supported clients through major projects, organisational development and change, with an emphasis on balancing vision, ambition and ideas with a realistic assessment of delivery, resources and future needs. 


‘Well done, really excellent work.  There is so much valuable insight in your report, which I hope the organisation takes onboard’ National Heritage Lottery Fund Strategic Review 4..  


‘Samina, Pam and the team have produced an extremely deep and insightful report of the work of Synergi, including ways of working, what is valued, what works and how, and challenges for the future including the narratives and counter-narratives that emerge when working on ethno-racial disparities. There is much learning here and a good account of the various elements’. Kam Bhui,  Professor of Psychiatry, University of Oxford


‘Thank you for the brilliant work with Clore Leadership. It has proved a real success, enabling all staff to understand, engage and embed new evaluation process as a core central part of our work. You have carefully tailored the framework to our aspirations and ambitions and this gives us the best opportunities to measure our outcomes and impacts overtime.  Hugely rewarding. Much appreciated.’ Hilary S Carty, Clore Leadership

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Suzy Horne

Project Manager

Suzy works on research and evaluation across many sam-culture projects.  A long standing member of the team, Suzy manages finance and administration for sam-culture and also contributes to evaluation reports, survey development and analysis and event management.
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Mel Larsen

Mel Larsen Associates

Mel Larsen’s 30 year career in arts and culture began with her role as Administrator for touring company Black Mime Theatre and as Marketing Officer for Talawa Theatre Company before joining A.R.T.S. consultancy. Here she conducted feasibility research on several audience development agencies and major new building and refurbishment projects including the Peckham Library, London.

As an independent consultant for the last 20 years her clients have included Arts Council England, The Australian Arts Council, Creative New Zealand, Audiences Central, The British Council, The National Trust, The Royal Opera House, Streatham Festival, Winchester Museums and StillArt in Sweden.

Her training, speaking and consultancy work has taken her to many different parts of the world including, Russia, Australia, New Zealand, South Africa, across the Caribbean and across Scandinavia, The Netherlands and Eastern Europe.

Anna Cullum

Anna Cullum Associates

Anna Cullum is an experienced arts and heritage professional with a track record of working with NLHF funded projects across a range of disciplines, as an evaluator, activity planner, business planner and capital works project manager. Current project evaluations include Lincoln Cathedral Connected, St Albans Museum + Gallery, National Trust (Runnymede and Ankerwycke, and Sheffield Park), Ffestiniog and Welsh Highland Railways and National Museum of the Royal Navy. Anna has recently produced Activity Plans for Trinity Theatre, Tunbridge Wells, and Bloomsbury at Berwick, Sussex.

Anna's professional background includes business planning and commercial operations, as well as project management of capital projects, which gives her a forensic and holistic knowledge of all aspects of project development and delivery.

Sarah Bedell

Aspirational Arts Partnerships

Aspirational Arts Partnerships, founded by Sarah Bedell, is passionate about helping people put their creative ideas into practice. Sarah has worked across a range of artforms and areas of interest for 20 years offering a range of consultancy services, planning and advice in arts education, audience development, community engagement and evaluation. Sarah has worked independently since 1997, previously working for the Royal Shakespeare Company, Royal Liverpool Philharmonic Orchestra, English National Opera and Arts Council England. 

Samina Zahir

Hybrid Consulting

Hybrid is a creative consultancy. We are people focused and support communities, organisations and individuals to find creative solutions to effect positive social change. We build in creativity to invigorate, challenge and inspire.  Our heroes are the disruptive leaders, the social investors, the community workers and the pioneers; we aim to make a difference with what we do.

Julie Aldridge

Julie Aldridge Consulting Ltd

.Julie is a business, marketing and organisational development consultant working in the arts, creative and cultural sectors.  She helps leaders and teams to explore their future ambition, consider how they might matter more to more people, and devise strategies to build a resilient future.  She is author of a Future Proof guide for reviewing new business model and income generation ideas and is co-author of Open Up, a guide to growing and diversifying visitors.  Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade, supporting thousands of cultural organisations across the UK to develop audiences and visitors for their work.

Chris Unitt

Chris Unitt is a digital analytics and user research specialist with extensive experience of working with digital projects in the cultural sector.  A certified Google Analytics specialist Chris works across all aspects of projects from planning and implementation, through to reporting and analysis.  Chris also assists cultural organisations as a digital consultant and critical friend, particularly in relation to larger website development projects.   Current and recent digital analytics clients include the V&A, Royal Academy of Arts and NESTA:  Online audience insight clients include English National Opera and Shakespeare’s Globe and  Digital development consultancy clients include Birmingham Hippodrome, Marlowe Theatre and Royal Court Theatre.