Pam Jarvis


Pam Jarvis brings experience and expertise in stakeholder consultation, evaluation and analysis of cultural projects, strategic planning and audience engagement. Her research measures the difference made by organisations, examines how culture contributes to successful places and provides intelligence to support business growth and sustainability in the cultural sector.

Robust evidence she provides has informed decision making and regeneration at organisations including Baltic, Gateshead; De la Warr Pavilion, Bexhill; Pallant House, Chichester; The Towner, Eastbourne; Turner Contemporary, Margate, The Keep, Sussex, Royal Engineers Museum, National Maritime Museum, Greenwich and National Trust properties.

Pam undertook the evaluation of the national projects Family Arts Campaign (for UK Theatre) and A Night Less Ordinary (Arts Council England / DCMS) and has developed a series of conferences and knowledge exchanges based around consultation with senior cultural opinion formers for Tate Connects, Arts Council England, English Heritage and UK Theatre.  Current evaluations include CultureHive a professional practice capacity building progamme, Future Proof which aims to develop resilience in museums and Mela Matters 2016. 

Pam holds an MA in History of Arts on creation of cultural capital; DipCIM;  post-graduate diploma in European Cultural Humanities.

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Suzy Horne

Project Manager

Suzy Horne works on research and evaluation across many sam-culture projects.  A long standing member of the sam team, Suzy manages finance and administration for sam-culture and also contributes to evaluation reports, survey development and analysis, conference and event management and marketing campaigns.
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Mel Larsen

Mel Larsen Associates

Mel Larsen’s 30 year career in arts and culture began with her role as Administrator for touring company Black Mime Theatre and as Marketing Officer for Talawa Theatre Company before joining A.R.T.S. consultancy. Here she conducted feasibility research on several audience development agencies and major new building and refurbishment projects including the Peckham Library, London.

As an independent consultant for the last 20 years her clients have included Arts Council England, The Australian Arts Council, Creative New Zealand, Audiences Central, The British Council, The National Trust, The Royal Opera House, Streatham Festival, Winchester Museums and StillArt in Sweden.

Her training, speaking and consultancy work has taken her to many different parts of the world including, Russia, Australia, New Zealand, South Africa, across the Caribbean and across Scandinavia, The Netherlands and Eastern Europe.

Anna Cullum

Anna Cullum Associates

Anna Cullum is an experienced arts and heritage professional with a track record of working with NLHF funded projects across a range of disciplines, as an evaluator, activity planner, business planner and capital works project manager. Current project evaluations include Lincoln Cathedral Connected, St Albans Museum + Gallery, National Trust (Runnymede and Ankerwycke, and Sheffield Park), Ffestiniog and Welsh Highland Railways and National Museum of the Royal Navy. Anna has recently produced Activity Plans for Trinity Theatre, Tunbridge Wells, and Bloomsbury at Berwick, Sussex.

Anna's professional background includes business planning and commercial operations, as well as project management of capital projects, which gives her a forensic and holistic knowledge of all aspects of project development and delivery.

Sarah Bedell

Aspirational Arts Partnerships

Aspirational Arts Partnerships, founded by Sarah Bedell, is passionate about helping people put their creative ideas into practice. Sarah has worked across a range of artforms and areas of interest for 20 years offering a range of consultancy services, planning and advice in arts education, audience development, community engagement and evaluation. Sarah has worked independently since 1997, previously working for the Royal Shakespeare Company, Royal Liverpool Philharmonic Orchestra, English National Opera and Arts Council England. 

Julie Aldridge

Julie Aldridge Consulting Ltd

.Julie is a business, marketing and organisational development consultant working in the arts, creative and cultural sectors.  She helps leaders and teams to explore their future ambition, consider how they might matter more to more people, and devise strategies to build a resilient future.  She is author of a Future Proof guide for reviewing new business model and income generation ideas and is co-author of Open Up, a guide to growing and diversifying visitors.  Prior to becoming a consultant, Julie was Executive Director of the Arts Marketing Association (AMA) for over a decade, supporting thousands of cultural organisations across the UK to develop audiences and visitors for their work.

Catherine Bunting

Highly skilled in research, evaluation and impact assessment in the public, private and voluntary sectors. Former Director, Research & Knowledge at Arts Council England where she was responsible for developing and delivering the Arts Council’s national research programme. She has expertise in a wide range of research methods with a focus on quantitative analysis; she has a Master’s in Applied Statistics.

Current and recent projects include: Unlocking Impact for Pro Bono Economics and Arts Council England's Impact & Insight Toolkit

Chris Unitt

Chris Unitt is a digital analytics and user research specialist with extensive experience of working with digital projects in the cultural sector.  A certified Google Analytics specialist Chris works across all aspects of projects from planning and implementation, through to reporting and analysis.  Chris also assists cultural organisations as a digital consultant and critical friend, particularly in relation to larger website development projects.   Current and recent digital analytics clients include the V&A, Royal Academy of Arts and NESTA:  Online audience insight clients include English National Opera and Shakespeare’s Globe and  Digital development consultancy clients include Birmingham Hippodrome, Marlowe Theatre and Royal Court Theatre.