sam-culture is working with a group of museums in Hampshire and Isle of Wight (collectively known as the Renaissance Alliance partners). The museums have come together to work on a number of initiatives, one of which is joint marketing. A key rationale for working jointly on marketing is the desire to target audiences that would otherwise be beyond the reach of the venues€™ individual marketing budgets.
Group business is a cost-effective way for organisations to boost visitor numbers. sam-culture invited representatives from 40 regional organisations to a familiarisation event at Brighton Royal Pavilion which included a tour of the Pavilion led by a costumed Prince Regent followed by presentations on the group offer.
€œThe afternoon was fantastic and I thoroughly enjoyed the whole experience€.
Saturday 29 October saw over 45,000 people take to the streets of Brighton & Hove for an all night celebration. sam-culture€™s evaluation is based on consultation with audiences, artists and stakeholders and explores the impacts of cultural events as a means to address urban issues.
Our report demonstrated White Night€™s unique collaborative ethos and how this creative and collective curatorial dialogue facilitates both ground breaking artistic practice and high levels of community engagement.
Read the full report here.
Public sector investment backed by private sector support has led to a critical mass of cultural activity - helping Brighton & Hove to stay ahead as a successful city. Understanding the benefits of the city€™s investment in culture is essential to sustain this upward trend and build confidence.
The Culture Counts report brought together evidence of the impacts of culture on the city, its people, its visitors and its cultural ecology. The study is based on data from 28 lead cultural organisations in the city.
Read the full report here.
52% of people in England did not visit a museum or gallery in the last year. Museums at Night aimed to show them what they€™ve been missing. sam-culture€™s report shows the audience response to the nationwide events and after-hours culture; a catalyst bringing over 300 arts and heritage organisations together.
€œAbsolutely anything you can imagine happens for Museums at Night I love the idea is that it is at night-time. We all think creatively and night is the time when everybody is themselves. We€™re not at work, we€™re not being what we do, we are who we are, everybody is a kid again, everybody is receptive to new ideas and new experiences so I think Museums at Night is just a genius thing really."
Lauren Laverne, The Culture Show presenter, broadcaster, DJ and Museums at Night 2011 Ambassador
Read the Executive Summary.
sam-culture is undertaking research with young people in advance of the opening of Stories of the World €“ the redesigned James Green Gallery at Brighton Museum in June 2012.