News
Digital innovation - audiences and attitudes
Brighton Digital Festival 2012
Brighton Digital Festival showcases digital innovation in the City in a programme of high level seminars, international conferences, open studios, performances, events, exhibitions, an education programme and participatory activities for families and young people. sam-culture researched the audience profile and attender experience at a representative sample of events.
Client: Wired Sussex / Brighton Digital Festival 2012
BIBA and Beyond at Brighton Museum & Art Gallery
Biba and Beyond
Biba transformed the style of a generation and the world of fashion. Brighton Museum€™s major new exhibition is an outstanding opportunity for the museum to break all its records for attendance. sam-culture€™s market development support includes business cultivation events and sector-specific marketing campaigns.
Client: Brighton Museum & Art Gallery
Key Performance Indicators: Winchester Cathedral
Winchester Cathedral is essentially a place of worship but it is also a major player in the city€™s economic, cultural and social life and a major heritage asset. Constructing a set of key performance indicators enables the organisation to assess its effectiveness and measure its progress; identify potential benchmarks and define best options for audience development.
Our innovative market segmentation defines user requirements by sacred and secular needs.
Client: Winchester Cathedral
Heritage Alliance: Discover Explore
Discover Explore is an innovative online and offline exploration, providing access to new technological resources for heritage sites to engage audiences in imaginative ways and add value to their existing activities. Our evaluation of the impacts of the pilot phases in The Great Glen and Lee Valley and testing user response provided evidence of need to inform Heritage Alliance€™s HLF bid.
Client: The Heritage Alliance
MK Summer of Culture
Economic Impact of culture in Milton Keynes
Assessing the economic, cultural and community impacts of a collaborative partnership between Milton Keynes Council and its cultural sector, the study quantified the value of MK Summer of Culture to the city and to stakeholders.
This wide ranging impact study also analysed audience engagement and perceptions, supported by evidence and data to inform future joint working.
Part of the 2012 Cultural Olympiad.
In association with Ian Parkes; SOA Development
Client: Milton Keynes Council
Hampshire Welcomes the World
This project brought young people into contact with music from different cultures through a programme, inspired by the spirit of London 2012, which made innovative use of local heritage sites. Our evaluation assessed the impacts of participation and performance on audiences, young people and schools. Part of the 2012 Cultural Olympiad.
In association with Mel Larsen.
Client: Hampshire County Council