News
Talking to Teachers
Eastbourne Theatres commissioned sam-culture to investigate how they can build business from the education sector through a better understanding of teachers needs and motivations. Our research has identified:
- venues need to review their communications with schools
- venues should ensure their programming matches curriculum needs
- a need to review ticket pricing for different shows
- the need to create imaginative opportunties for teachers and pupils to get more involved with Eastbourne Theatres
Winchester Cultural Strategy
Win/Win: the Cultural Strategy for Winchester
Defining a creative vision and cultural strategy that will maximise the contemporary and heritage cultural assets of Winchesterand create a sense of shared aspiration and ambition with stakeholders to effectively direct sector growth.
In association with Ian Parkes and Mel Larsen
Client: Winchester City Council
Young Audiences: Big Questions. TMA Thinktank held June 2012
This important TMA thinktank, funded by Arts Council England, brought together theatre industry leaders to talk through two key issues:
- How can the industry work together to make a simple standard offer to young audiences countrywide?
- How can the industry use its creative talents to engage more young people?
New audiences and new insights about audiences emerged from A Night Less Ordinary.
Pam curated this event with David Brownlee, General Manager of TMA, and James Mackenzie-Blackman.
Further initiatives are being developed.
World Stories
sam-culture has produced the marketing plan for the new World Stories gallery at Brighton Museum. The museum has been exemplary in involving young people in creating this gallery. sam-culture has worked with the Museum team from an early stage, from focus groups with hard to reach young audiences to more recent sessions with the Museum Collective to create effective communications for young people. We are also working to reach new specialist audiences.
http://www.brighton-hove-rpml.org.uk/Museums/Pages/home.aspx
Biba and Beyond - Barbara Hulanicki
Air-force blue and black lipstick €¦a big outburst of nostalgia for all those Biba clothes! Biba transformed the style of a generation and the world of fashion. We may no longer have the wardrobe but at least we get the consolation of working on the marketing for what will be autumn€™s blockbuster show for Brighton Museum.
Read more at: http://www.brighton-hove-rpml.org.uk/Museums/Pages/currentexhibitions.aspx
BandBazi - Moving Forward
BandBazi has a national and international reputation for creating innovative theatre that tackles political and social issues and gives a voice to marginalised groups.
The company has commissioned sam-culture and the international creative producers and cultural broker, urbanflo, to create an organisational action plan that will reposition BandBazi and move it forward.