Evaluation of the Culture Plus project for Royal Opera House and CBC. CulturePlus aims to increase the cultural opportunities, participation and engagement of vulnerable learners aged 11-18 years through working with key partners to develop and deliver a programme of arts and cultural activities.
We are particularly interested how a wide cross section of young people can benefit from engagement in the arts. sam-culture are working with Sarah Bedell
Welcoming Families to the Tower of London
The Tower of London wanted to test the response of families from diverse cultural backgrounds to the ways in which the Tower's core stories are interpreted. This is to inform planning and new interpretations for the future.
Pam Jarvis and Mel Larsen worked with a range of families to test responses to current methods of interpretation and the overall experience of visitors at this iconic London visitor attraction.
Public Catalogue Foundation: Your Sculpture. Connecting UK communities with their sculpture heritage.
Pam Jarvis and Sarah Bedell researched and produced an activity plan for reaching young and diverse audiences. A roundtable discussion to inform the project involved representatives from Tate, V&A, Slade, Tyne & Wear Museums, Manchester City Museums, Artangel, The Big Draw and lead partner the BBC.
Your Sculpture has now been merged with Art UK www.artuk.org
Pam Jarvis and Mel Larsen are undertaking research on behalf of Royal Opera House to inform their strategy for hard to reach audiences both in London and the regions.
Current primary research is to identify target markets and look at best practice in this area.
Pam Jarvis and Mel Larsen are producing the evaluation of the extended Mela programme now featuring six Melas in Blackburn, Crawley, London, Luton, Manchester and Middlesbrough
Free outdoor events provide opportunities for all sections of the community to engage with the Festival. Without Walls was held in Woodingdean and Saltdean; Gauge took up residency at Circus Street Market; Ear Trumpet visited Queens Park; Periplum created 451, a site specific show at the near derelict Preston Barracks site and Fleeting ended the Festival with a performance at dusk on the beach. sam-culture organised audience research at all these events using local volunteers to undertake the interviews with attenders. The findings will inform planning for future years.
Royal Opera House wants to expand the range of opportunities it offers to family audiences to enable it to share the brilliance of its work with people who may consider that opera or ballet are 'not for them' or unaffordable. ROH has commissioned Pam Jarvis and Mel Larsen to research broadening the engagement of new family audiences by taking an even more proactive approach to targeting new and emerging audiences that are actively interested in experiencing arts as a family
Research into opportunities for Fullers Farm
National Trust, Hatchlands Park have commissioned a feasibility study on the viability of creating a new family attraction.
Pam Jarvis, sam-culture and Mel Larsen will assess options, research visitor needs and expectations and review best practice in leading attractions nationally to define the opportunities for NT.More..
An imaginative and innovative programme is expanding approaches to early music from across many cultures, secular and spiritual, Middle Ages to Renaissance. sam culture's audience analysis and evaluation will inform next stages in the Festival's development
Celebrating digital art and culture
Blurring the interface of arts and culture with digital and information technology is opening up new possibilities and collaborations. These were explored in a festival of 170 events bringing together international artists, academics, games developers, hackers and major digital industries. Pam Jarvis is evaluating the impacts of the Festival
Brighton Digital Festival showcases digital innovation in the City in a programme of high level seminars, international conferences, open studios, performances, events, exhibitions, an education programme and participatory activities for families and young people. sam-culture researched the audience profile and attender experience at a representative sample of events.
Public sector investment backed by private sector support has led to a critical mass of cultural activity - helping Brighton & Hove to stay ahead as a successful city. Understanding the benefits of the city's investment in culture is essential to sustain this upward trend and build confidence.
The Culture Counts report brought together evidence of the impacts of culture on the city, its people, its visitors and its cultural ecology. The study is based on data from 28 lead cultural organisations in the city.
Read the full report here.
Between February 2009 and March 2011 over 200 theatres, arts centres and village halls across the length and breadth of England took part in A Night Less Ordinary. The aim of the project was to test whether theatre attendance by the under 26s could be increased and sustained if price was removed as a barrier. £2.5 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
Our final evaluation of A Night Less Ordinary was published in 2011 - the culmination of more than two years of consultation, with over a hundred theatres and thousands of young people.
The Take the Lead programme is aimed at developing a new generation of leaders in museums, libraries and archives with skills in service delivery; political acumen; good governance and performance management in order to increase service participation and openness to innovation. The programme included work-based activity, self reflection and taught modules; a combination of theory and practice. It was differentiated from other leadership programmes in that it specifically focused on museums, libraries and archives and on emerging leaders and embedded in the service.
The primary objective for this assessment was to create understanding of the impact of Take the Lead in helping organisations to deliver their strategic objectives through assessing the views of key stakeholders on the value of the programme as a strategic intervention to help deliver improvement, both immediate and longer term. The assessment was based on consultation by sam in partnership with Kate Oakley with key stakeholders, including the views of some of those responsible for the design and implementation of cultural leadership programmes and senior management and staff in participating organisations.
An investigation into the organisational and audience impact of the £2.4 million Arts Council pilot that tests how important price is to early stage (under 26) adoption in relation to 220 theatres.
sam are currently exploring why certain institutional cultures are successful at this and why others are not; the inter-relationship between participating theatres and ACE and the mechanisms required to ensure national projects provide equality of opportunity across England.
sam in collaboration with Kate Oakley recently completed a project identifying the barriers preventing effective knowledge exchange in the museums sector. This project sought to understand how successfully the learning outcomes from research were communicated and adopted within organisations and across the sector.
Working with a group of Senior Managers from across the museums sector we delivered a series of events informed by established cultural leaders, commercial leaders and existing research. These events initially explored the issues of knowledge exchange and then developed a set of recommendations and next steps to inform MLA and the sector's response to the findings.
Fast Forward is the third study undertaken for Brighton Festival and follows on from two other influential studies produced by sam, Get in on the Act (on Brighton Festival's sponsorship) and Looking for Impact (an economic impact study of Brighton Festival).
Fast Forward summarises the changes and challenges experienced by Brighton Festival over the past four years since re-launching in 2002. Looking at the achievements of Brighton Festival and reflecting upon its progress up to its current position as England's largest arts festival, the report acts as an advocacy document testifying to how far the organisation has come.
Fast Forward allows the reader to understand how Brighton Festival is supported and the size and scale of programming and audiences the festival attracts in return for this investment.
Click here to download the full report.
sam was commissioned to research how Small and Medium sized Enterprises (SMEs) benefit from sponsoring the Arts. This was a collaborative project with Step Ahead Consulting and Midnight Communications, exploring the expectations and experiences of 20 Brighton-based companies (from solicitors to fashion houses), each working alongside England's largest multi-arts festival. The study investigated Brighton Festival's current offer to SMEs, how it promoted their business and measured the levels of impact.
"This research has for the first time given us independent evidence of the real and tangible benefits SMEs can gain from sponsoring an arts organisation. It also provides a toolkit for new arts sponsors, on how they can make the most impact with their investment. It has already helped us to attract many new sponsors to Brighton Festival."
Lynne Richards, Head of Sponsorship & Development, Brighton Festival
Click here to download the full report.
Who is the audience for Brighton Dome? How can we apply the knowledge we gain about current attenders to expand the audience of Brighton Dome in the future?
This study of the Brighton Dome audience by art form, between October 2005 and January 2006 was undertaken during the same period in which Brighton Dome's Head of Marketing reviewed the marketing approach and developed an audience-building strategy. The objective of the study was to build the Dome's knowledge-base of its audience, and to focus on the specific art forms which were central components of its artistic programme. The study provided data which informed Brighton Dome's marketing approach and practice.
A range of art forms and events were reviewed, through surveys with 800 attenders.
This research was undertaken as a pilot study to look at how non-attenders of the Worthing Theatres perceived them. It concentrated on how the perceptions of core audience socio-economic groups compared to those groups who were seldom users of the theatres.
Brighton Festival is the largest multi-arts festival in England. In 2004 sam was commissioned by to undertake the first ever extensive evaluation of the Festival's economic and cultural impact. The facts speak for themselves: £20 million added to the City's economy in 2004 (a return of over 17 times the initial public sector investment); £1 million of press coverage generated; over 430,000 attendances at 1,200 performances and events. This study established the benchmark against which the growth of all future Festivals can be monitored, as the organisation plans for the future.
Invaluable research for Brighton Festival which has made a real impact through its wide and immediate application.
Nick Dodds, Chief Executive, Brighton Festival Society
click here to download the full report