Pam Jarvis


Pam Jarvis brings experience and expertise in stakeholder consultation, evaluation and analysis of cultural projects, strategic planning and audience engagement. Her research measures the difference made by organisations, examines how culture contributes to successful places and provides intelligence to support business growth and sustainability in the cultural sector.

Robust evidence she provides has informed decision making and regeneration at organisations including Baltic, Gateshead; De la Warr Pavilion, Bexhill; Pallant House, Chichester; The Towner, Eastbourne; Turner Contemporary, Margate, The Keep, Sussex, Royal Engineers Museum, National Maritime Museum, Greenwich and National Trust properties.

Pam undertook the evaluation of the national projects Family Arts Campaign (for UK Theatre) and A Night Less Ordinary (Arts Council England / DCMS) and has developed a series of conferences and knowledge exchanges based around consultation with senior cultural opinion formers for Tate Connects, Arts Council England, English Heritage and UK Theatre.  Current evaluations include CultureHive a professional practice capacity building progamme, Future Proof which aims to develop resilience in museums and Mela Matters 2016. 

Pam holds an MA in History of Arts on creation of cultural capital; DipCIM;  post-graduate diploma in European Cultural Humanities.

Suzy Horne

Project Manager

Suzy Horne works on research and evaluation across many sam-culture projects.  A long standing member of the sam team, Suzy manages finance and administration for sam-culture and also contributes to conference and event management, marketing campaigns and database development.


Mel Larsen

Mel Larsen Associates

Mel Larsen’s 24 year career in arts and culture includes working as Administrator for touring company Black Mime Theatre and as Marketing Officer for Talawa Theatre Company before joining A.R.T.S. consultancy. Here she conducted feasibility research on several audience development agencies and major new building and refurbishment projects including the Peckham Library, London.

As an independent consultant for the last 15 years her clients have included Arts Council England, The Australian Arts Council, Creative New Zealand, Audiences Central, The British Council, The National Trust, The Royal Opera House, Streatham Festival, Winchester Museums and StillArt in Sweden.

Anna Cullum

Anna Cullum Associates

Anna Cullum and her associates provide support to redevelopment projects in the arts and heritage sector. 


Catherine Bunting

Highly skilled in research, evaluation and impact assessment in the public, private and voluntary sectors. Former Director, Research & Knowledge at Arts Council England where she was responsible for developing and delivering the Arts Council’s national research programme. She has expertise in a wide range of research methods with a focus on quantitative analysis; she has a Master’s in Applied Statistics.

Current and recent projects include:  Understanding Everyday Participation – Articulating Cultural Values and Arts Audiences: Insight

Catherine Rose

Catherine Rose specialises in project and event management for the arts and education.  Author of The Family Factor she has worked with Eastern Touring Agency, Arts Council England, the Wellcome Foundation, Chichester Festival Theatre and Sound Connections. Catherine was Editor of Arts Professional magazine 2007 - 2010 and Co-Director of Arts Inform 2010 - 2012.

Catherine Sutton

Catherine Sutton specialises in arts education and audience development.   She combines key skills in artistic, strategic and business planning with critical and analytical skills and a reputation in research, evaluation and report-writing.

Catherine gained a BA Hons in Music from the University of York followed by an MA in Music from the University of Sussex, for which she was awarded a studentship from the British Academy of Arts.

Catherine was Performing Arts Education Officer at the Royal Festival Hall (1993-2002) where she devised, programmed and managed a vast array of projects for schools, family audiences and community groups.

In 2000 and 2001 she produced and jointly programmed Summer on the South Bank a major community festival.

Sarah Bedell

Aspirational Arts Partnerships

Aspirational Arts Partnerships, founded by Sarah Bedell, is passionate about helping people put their creative ideas into practice. Sarah has worked across a range of artforms and areas of interest for 20 years offering a range of consultancy services, planning and advice in arts education, audience development, community engagement and evaluation. Sarah has worked independently since 1997, previously working for the Royal Shakespeare Company, Royal Liverpool Philharmonic Orchestra, English National Opera and Arts Council England.

LJA Associates

LJA is a well-established, specialist press and PR consultancy, with clients across the UK. They work with a range of organisations: museum, heritage, performing arts, contemporary craft, educational and architectural. LJA is not a typical PR business, they aim to become an ‘arm’ of each organisation they represent, carrying out in-depth research for each project they undertake. This enables them to gain very high profile national and regional press and media coverage for major initiatives.