Pam Jarvis


Pam Jarvis brings experience and expertise in stakeholder consultation, evaluation and analysis of cultural projects, strategic planning and audience engagement. Her research measures the difference made by organisations, examines how culture contributes to successful places and provides intelligence to support business growth and sustainability in the cultural sector.

Robust evidence she provides has informed decision making and regeneration at organisations including Baltic, Gateshead; De la Warr Pavilion, Bexhill; Pallant House, Chichester; The Towner, Eastbourne; Turner Contemporary, Margate, The Keep, Sussex, Royal Engineers Museum, National Maritime Museum, Greenwich and National Trust properties.

Pam undertook the evaluation of the national projects Family Arts Campaign (for UK Theatre) and A Night Less Ordinary (Arts Council England / DCMS) and has developed a series of conferences and knowledge exchanges based around consultation with senior cultural opinion formers for Tate Connects, Arts Council England, English Heritage and UK Theatre.  Current evaluations include CultureHive a professional practice capacity building progamme, Future Proof which aims to develop resilience in museums and Mela Matters 2016. 

Pam holds an MA in History of Arts on creation of cultural capital; DipCIM;  post-graduate diploma in European Cultural Humanities.

Suzy Horne

Project Manager

Suzy Horne works on research and evaluation across many sam-culture projects.  A long standing member of the sam team, Suzy manages finance and administration for sam-culture and also contributes to evaluation reports, survey development and analysis, conference and event management and marketing campaigns.


Mel Larsen

Mel Larsen Associates

Mel Larsen’s 30 year career in arts and culture began with her role as Administrator for touring company Black Mime Theatre and as Marketing Officer for Talawa Theatre Company before joining A.R.T.S. consultancy. Here she conducted feasibility research on several audience development agencies and major new building and refurbishment projects including the Peckham Library, London.

As an independent consultant for the last 20 years her clients have included Arts Council England, The Australian Arts Council, Creative New Zealand, Audiences Central, The British Council, The National Trust, The Royal Opera House, Streatham Festival, Winchester Museums and StillArt in Sweden.

Her training, speaking and consultancy work has taken her to many different parts of the world including, Russia, Australia, New Zealand, South Africa, across the Caribbean and across Scandinavia, The Netherlands and Eastern Europe.

Anna Cullum

Anna Cullum Associates

Anna Cullum is an experienced arts and heritage professional with a track record of working with HLF funded projects across a range of disciplines, as an evaluator, activity planner, business planner and capital works project manager. She has experience and understanding of heritage capital projects and has acted as capital project manager for Lincoln Cathedral Connected and Charleston Farmhouse including a new exhibition building and restoration of historic barns. Project evaluations include Whitehall Historic House, Fulham Palace, City of London at Kenley Airfield and Kingston: Records, People, Music. Activity planning and business planning includes The Story Museum in Oxford, Charleston Farmhouse, St Alban’s Cathedral and The Garden Museum.


Sarah Bedell

Aspirational Arts Partnerships

Aspirational Arts Partnerships, founded by Sarah Bedell, is passionate about helping people put their creative ideas into practice. Sarah has worked across a range of artforms and areas of interest for 20 years offering a range of consultancy services, planning and advice in arts education, audience development, community engagement and evaluation. Sarah has worked independently since 1997, previously working for the Royal Shakespeare Company, Royal Liverpool Philharmonic Orchestra, English National Opera and Arts Council England.

Catherine Bunting

Highly skilled in research, evaluation and impact assessment in the public, private and voluntary sectors. Former Director, Research & Knowledge at Arts Council England where she was responsible for developing and delivering the Arts Council’s national research programme. She has expertise in a wide range of research methods with a focus on quantitative analysis; she has a Master’s in Applied Statistics.

Current and recent projects include:  Understanding Everyday Participation – Articulating Cultural Values and Arts Audiences: Insight

Nicky Crabb

Nicky is a creative, dynamic and experienced arts producer and evaluation consultant.  Originally an English teacher, she has worked widely in the arts for over 20 years with organisations from the BFI to Creative Partnerships and with artforms from film and theatre to literature and is passionate about the arts and creative learning. Since 2000 she has worked on and off for the pioneering live literature organisation Apples and Snakes.  She is currently Head of Producing, leading their innovative programme of work with libraries in London called SPINE, and overseeing their work across the country, with a particular interest in projects with social impact and which nurture new talent.  She is also a longstanding board member of Lewes Live Literature.