52% of people in England did not visit a museum or gallery in the last year. Museums at Night aimed to show them what they€™ve been missing. sam-culture€™s report shows the audience response to the nationwide events and after-hours culture; a catalyst bringing over 300 arts and heritage organisations together.
€œAbsolutely anything you can imagine happens for Museums at Night I love the idea is that it is at night-time. We all think creatively and night is the time when everybody is themselves. We€™re not at work, we€™re not being what we do, we are who we are, everybody is a kid again, everybody is receptive to new ideas and new experiences so I think Museums at Night is just a genius thing really."
Lauren Laverne, The Culture Show presenter, broadcaster, DJ and Museums at Night 2011 Ambassador
Read the Executive Summary.
sam-culture is undertaking research with young people in advance of the opening of Stories of the World €“ the redesigned James Green Gallery at Brighton Museum in June 2012.
The Forgotten Princess opens in March 2012 at Brighton€™s Royal Pavilion, a major new exhibition in the Silver Jubilee year.
sam-culture are working with local businesses and group organisers to build new and repeat business at this important visitor attraction.
sam-culture is working with The Tourism Company to develop a strategic approach for a group of Hampshire Museums to increase their share in the visitor market.
Part of the strategy included the development of skills in attracting cultural tourism and sam-culture programmed Working Together which drew together lead experts in building the visitor market.
Read the full report from the day here.
sam recently programmed the final A Night Less Ordinary peer sharing event at RIBA, London for Arts Council England.
The event provided an opportunity for organisations and individuals involved in the scheme to take stock of what the scheme has achieved, share there experiences and discuss ideas for how a similar scheme could be implemented in the future.
For further details, click here to view the summary report from the day.
sam€™s most recent publication The May Effect, was launched at the British Arts Festival Association 2010 conference in Brighton at the end of 2010. Aimed at local authority decision makers, council members and peer festivals it seeks to inform the debate about how best to encourage and sustain the economic, cultural, social and community contributions made by Brighton and Hove€™s four most significant festivals known as the May Effect.
We highlighted the significance of Brighton Festival, Brighton Fringe Festival, Artists€™ Open Houses and The Great Escape in terms of:
To read and download The May Effect report click here.