This project brought young people into contact with music from different cultures through a programme, inspired by the spirit of London 2012, which made innovative use of local heritage sites. Our evaluation assessed the impacts of participation and performance on audiences, young people and schools. Part of the 2012 Cultural Olympiad.
In association with Mel Larsen.
Client: Hampshire County Council
Digitalize Late was an opportunity to experience Brighton Museum after hours. The event followed a week long residency by digital artists SDNA and included live music and DJ's.
sam-culture worked on attracting new audiences with an interest in digital arts to the museum.
Eastbourne Theatres commissioned sam-culture to investigate how they can build business from the education sector through a better understanding of teachers needs and motivations. Our research has identified:
- venues need to review their communications with schools
- venues should ensure their programming matches curriculum needs
- a need to review ticket pricing for different shows
- the need to create imaginative opportunties for teachers and pupils to get more involved with Eastbourne Theatres
Win/Win: the Cultural Strategy for Winchester
Defining a creative vision and cultural strategy that will maximise the contemporary and heritage cultural assets of Winchesterand create a sense of shared aspiration and ambition with stakeholders to effectively direct sector growth.
In association with Ian Parkes and Mel Larsen
Client: Winchester City Council
This important TMA thinktank, funded by Arts Council England, brought together theatre industry leaders to talk through two key issues:
New audiences and new insights about audiences emerged from A Night Less Ordinary.
Pam curated this event with David Brownlee, General Manager of TMA, and James Mackenzie-Blackman.
Further initiatives are being developed.
sam-culture has produced the marketing plan for the new World Stories gallery at Brighton Museum. The museum has been exemplary in involving young people in creating this gallery. sam-culture has worked with the Museum team from an early stage, from focus groups with hard to reach young audiences to more recent sessions with the Museum Collective to create effective communications for young people. We are also working to reach new specialist audiences.