Royal Opera House wants to expand the range of opportunities it offers to family audiences to enable it to share the brilliance of its work with people who may consider that opera or ballet are €˜not for them€™ or unaffordable€™. ROH has commissioned Pam Jarvis and Mel Larsen to research broadening the engagement of new family audiences by taking an even more proactive approach to targeting new and emerging audiences that are actively interested in experiencing arts as a family.
National Conference: Held on Wednesday 12 November 2014 in Brighton
Brighton Museum & Art Gallery and sam-culture hosted a one-day conference €“ The Politics of Participation in Museums.
A conference report is currently in preparation.
The conference featured David Anderson, Piotr Bienkowski, Helen Graham and Bernadette Lynch. Discussions centred around current best practice as museums and galleries develop participatory practice, €˜co-production€™, €˜co-curation'. This conference looked at the challenges of this way of working and questioned its viability in the context of ever-shrinking funding for cultural institutions.
Developing new audiences
sam-culture developed targeted marketing campaigns to support audience development for specific events at Brighton Festival 2014, including Northern Stage€™s Catch 22; Philharmonic Orchestra: Wim Vanderkeybus€™ Talk to the Demon; Feria Musica€™sSinue and The Tempest in Musick by New London Consort
National Trust, Hatchlands Park have commissioned a feasibility study on the viability of creating a new family attraction.
Pam Jarvis, sam-culture and Mel Larsen will assess options, research visitor needs and expectations and review best practice in leading attractions nationally to define the opportunities for the National Trust.
A consortium of the largest and most influential arts membership organisations has received a grant of £1.1 million from ACE to run a large scale national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families and young people.
sam-culture in association with Catherine Rose Organisation and Catherine Sutton are commissioned to produce the evaluation.
Read the interim Executive Summary:
We have also been commissioned by UK Theatre Family Arts Campaign to produce an online evaluation toolkit.
Family Matters, a one-day conference at The Albany, Deptford was held 11 March 2014
Audience Development Plan for Informal Learning: This plan, now nearing completion, was commissioned to unify a range of departmental targets and approaches into a cohesive, directional and effective strategy.
National Maritime Museum in Greenwich wanted an improved return on Investment re: ticket sales and to develop specific audiences such as families and young people and attract a new varied demographic through enhanced sophistication of audience segmentation and targeting. The plan is being produced by Mel Larsen and Pam Jarvis