sam was commissioned to undertake theThinking Big programme with 2 visual arts organisations, the Winchester Gallery (part of the Winchester School of Art €“ University of Southampton and responsible for the SATES programme) and ASF Weave (formerly the Anne Sutton Foundation). Thinking BIG!: A guide to strategic marketing planning for arts organisations is a step-by-step process that takes organisations from vision through marketing and growth strategy to delivery planning.
Twelve Sussex theatres commissioned sam to find out which of their audiences they shared and what the characteristics of these mutual users were - through creating a broad profile of each venue€™s audience and a map of their locations. This is the first time that such a comprehensive, integrated audience mapping programme has been undertaken. It created a robust evidence base about key venues€™ audiences, but €“ more importantly, the shared data and positive collaboration was a starting point to develop new initiatives to build audiences for all venues.
Same Sky invited sam to undertake an evaluation of the Celebratory Arts Training Programme with a specific focus on the longer-term impact of the programme - had it met its original goals; did the management still feel that the programme aims remained feasible and appropriate; was it value-for-money and finally was there a meaningful legacy.
Consultation with a range of young people exploring how they accessed existing library services, whether their needs were being recognised and met and how they would like the new library to develop so they become regular users. Much of the information gathered through these focus groups were used to inform the design of the award winning building by Bennetts Associates Architects in association with Lomax Cassidy and Edwards.
Eastbourne Theatres Marketing commissioned sam to undertake a Best Value Study to inform product development. 28,000 attenders were questioned through a postal questionnaire that enquired about their perceptions of quality and choice; customer service; and onsite facilities.
This report investigated the sustainability of certain product types against the potential audience catchment area. Pricing, communication and business growth were areas included as part of a future delivery plan.